C R E A T I V E P R O D U C E R |

S O C I A L - F I R S T V I D E O S T R A T E G I S T

NYC-BASED

ON - SET CONTENT | BRAND CAMPAIGNS | EVENT CAPTURE | INFLUENCER STRATEGY

WHERE PRODUCTION MEETS CULTURE

I’m a creative producer who bridges film sensibility with brand storytelling. I capture real-world moments on set and at live events, then shape them into culturally relevant content built for today’s platforms. My work sits at the intersection of production, fashion, and digital strategy.

WHAT I BRING TO A PRODUCTION

On-Set Content Capture

Real-time social coverage, Vertical-first video,

Talent direction, Fast-turn edits

Creative Strategy

Campaign ideation

Trend forecasting

Social positioning

Brand voice refinement

Post-Production

Adobe Premiere & Photoshop

Short-form editing

Platform optimization

Analytics-driven refinement

RaiseFashion x J.Crew x ShopMy

Responsibilities:

• On-site video capture

• Vertical-first reels

• Designer spotlight moments

• Branded event storytelling

• Fast-turn social edits

E V E N T C O N T E N T C A P T U R E

Captured and produced social-first event content highlighting emerging designers and brand partnerships. Focused on storytelling that elevated both the mission of RaiseFashion and the commercial alignment with J.Crew and ShopMy.

Delivered high-performing organic content aligned with brand aesthetic and partner visibility goals.

NYFW VIP & Brand Event Coverage

Produced social-first content for exclusive NYFW events and brand activations, capturing high-profile guests, influencer moments, and immersive brand experiences designed for digital engagement.

Led video production for Diarrablu during NYFW 2025.

Responsibilities:

• VIP event coverage

• Influencer and guest capture

• Brand activation storytelling

• Vertical-first edits for Instagram and TikTok

• 24-hour content turnaround

E X P E R I E N T I A L E V E N T S T O R Y T E L L I N G

C O F F E E  &  C H I L L

*

C O F F E E  &  C H I L L *

Led creative direction and content production for NYC-based pop-up wellness experience.

Contributed to 40% increase in event attendance and digital engagement.

Responsibilities:

•Event recap videos

• Community highlight reels

• Social-first storytelling

• Brand positioning & strategy

Influencer Growth

&

Talent Positioning

Collaborated with NYC influencers to develop video-forward content strategies, driving up to 70% follower growth.

Repositioned digital identities

Developed recurring content series

Built audience retention strategies

Strengthened brand alignment

Luxury Brand Marketing Leadership

•Campaign concepting

• E-commerce storytelling

•Seasonal launches

• Influencer activations

•Retail support

Collaborated with NYC influencers to develop video-forward content strategies, driving up to 70% follower growth.

PERFORMANCE BACKGROUND  → CREATIVE ADVANTAGE
Former professional ballet dancer with 10+ years working alongside high-profile talent.

Talent direction on set • Movement-driven storytelling • Cultural sensitivity • Performance-aware editing

P R E V I O U S L Y W O R K E D W I T H

F E A T U R E D C O N T E N T