About Me
A versatile Creative Director who transforms brand narratives through strategic vision and hands-on production expertise.
With a professional ballet background informing her unique perspective on movement and visual storytelling, she has revolutionized Gaynor Minden's visual identity through innovative ambassador programs and compelling content creation.
Lisa’s comprehensive approach spans from creative conceptualization through detailed execution, managing productions while optimizing resources. She led the branding of the Muse ambassador program, crafting an inclusive brand identity that resonates with Gen Z and Millennials. She transformed the company's interview series, elevating content from basic recordings to cinematic storytelling.
From pre-production through delivery, Lisa executes complex projects with precision. Her expertise in movement direction and brand storytelling has created visually striking campaigns that exceed objectives across multiple platforms, while skillfully managing model casting, vendor coordination, and international logistics.
When not directing campaigns, Lisa maintains her connection to the dance world, shaping her distinct creative direction and visual storytelling.
Services
Photo and Video Producer
Creative Project Manager
Creative Strategist
Social Media Planner, Strategist, and Planner
Artist Management
Clients
Gaynor Minden
Skylar Campbell Dance Collective
Having been a professional ballet dancer herself, Lisa brings a current and unique perspective to her work. It was precisely what SCDC was looking for as a new non-profit dance collective with little to no 'social presence' or 'brand identity.' Implementing her in-depth understanding of the arts and the ballet world, Lisa executes whatever task comes her way with great truthfulness and enthusiasm. Based on her brand promotion techniques, she has taught and guided SCDC's decision-making on how we view the social media landscape. Lisa is adaptable, highly personable, and incredibly reliable! She puts in maximum effort and has a readiness to collaborate on any scale of the project. Her infectious smile and a great sense of humor are undoubtedly a great addition to any team! Thank you, Lisa, for all your hard work in helping build SCDC!
— Skylar Campbell | Co-Founder of Skylar Campbell Dance Collective
I have had the pleasure of working alongside Lisa at Gaynor Minden in her role as Digital Producer & Marketing Manager. Lisa has an incredible eye for detail, design, and color in whatever form of content she is creating. Whether it be an Instagram post, catalog photos, or a Facebook LIVE video, she makes sure to bring her full attention and skill to it all. She excels at collaborating with colleagues directly in her department and outside departments to make sure products are fully realized, marketed, and maintained successfully. I highly recommend her!
— Adrianna Aguilar | MFS Trainer
Lisa brought a truly astounding amount of energy and creativity to my team at Gaynor Minden! Her positive attitude was contagious, and she was constantly finding creative solutions to problems. Lisa always took my initial thought or idea — even if it was just a tiny seedling of an idea — and made it 100x better and more beautiful than I could have ever imagined. I was always grateful when I gave her less direction rather than more, as she was able to add her own voice and ideas to make the end result more powerful. The production value of our digital artwork (still and video) rose exponentially after Lisa joined the team, and I would highly recommend her to anyone looking for a creative, energetic, optimistic addition to their team!
— Maria Montanez | Co-Founder of Other Space Innovation
Lisa is an exceptional person to work with! Being a former professional ballet dancer, she brings a deep knowledge of movement and dance to her photographic and film work, while also having a keen eye for the commercial applications of her content production. She has excellent attention to detail and superbly executes the creative process alongside the strategic. She also has an incredible sense of humor. I can’t recommend her enough.
— Blair Alexa Valentine | Experienced Business Development Professional
